23 7 / 2012
Coffee cup mock ups
I thought it would be fun to have different styles of coffee cups with alternate versions of the “seal” (I will make a post on these later). On the backside it would have the actual logo; It’s not illustrated here at the moment.
On the second one the background is made up of common sayings in spanish in different typefaces.
17 7 / 2012
More progress..
Font on the top is Letra Pro Headline by Stawix
The other is Aranjuez Pro by Sudtipo
My boss/design mentor thaught me that when designing a logo it is better to start out with only black. That way you can see what works at it’s simplest level. I was never one to do this and would just start throwing colors and gradients and whatever in, but just to be safe and not waste time I am doing this “safe” method.
Once I reach a basic shape that I like I’ll go on to stylizing it with colors, texture or depth. Im way behind on my schedule hopefully I’ll get this done this evening.
16 7 / 2012
Logo in progress. Seeing as the plantation/hotel where the coffee is produced centers on the old fashioned lifestyle of the “jibaritos” so I wanted to bring some of that vintage feel to the design, also since this is a gourmet product I incorporated more ornamental elements to the typeface.
So far I like where it is headed but I’d like to evolve it into a stronger design that truly represents Casa Café.
16 7 / 2012
Bienvenue!
This tumblr was made to document the design process for my graduate project. I will be re-designing the entire image for “Casa Café” a puerto rican franchise of coffeehouses.
Having a deadline of less than a month I hope to be able to do all of the work and polish every element to perfection and finally graduate.
